Wilson Farm SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 601
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SWOT Analysis of Wilson Farm with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wilson Farm

Parent Company

Wilson Farm

Category

Wholesale and retail

Sector

Lifestyle and retail

Tagline/ Slogan

Growing since 1884

USP

Wide choice of fresh vegetables and fruits

STP

Segment

Those with a love for nature or interested in farm produce

Target Group

Families, particularly those interested in experimenting

Positioning

Fresh farm produce and fun for all in the family

SWOT Analysis

Strengths

1. Family owned business, so no outside pressure to compromise quality for profits
2. Along with the sales, tour of the farm and other fun activities are organized for the children
3. There is a store in New Hampshire which is open for some part of the year
4. A lot of the produce sold was organic

Weaknesses

1. Only one location, all customers need to come to this farm to purchase the products
2. Limited revenues due to geographic limitation and low brand awareness
3. Since the products are limited to the farm, the items are seasonal and few

Opportunities

1. The products can be distributed to other retailers to expand reach
2. The store at New Hampshire can be opened throughout the year with products from other brands as well. This will give the customers more variety to choose from.
3. Multiple farms in nearby locations can eliminate the spread of diseases and improve economies of scale

Threats

1. Corporate orders are often with the festive seasons so the revenue is not continuous
2. There are other stores with farm produce, these stores have better choice.
3. Some customers are very price conscious and prefer cheaper products as compared to that of the farm

Competition

Competitors

1. Earth fare
2. Whole foods market
3. Trader Joe’s

 


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