Gelson’s Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 607
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SWOT Analysis of Gelson’s Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gelson’s Markets

Parent Company

Arden Group

Category

Grocery

Sector

Retail

Tagline/ Slogan

The supermarket

USP

The best products available in town

STP

Segment

Upper Middle/Upper class people

Target Group

Upper Middle/Upper class people

Positioning

The best quality products and excellent customer service

SWOT Analysis

Strengths

1.  A popular upscale chain consisting of around 20 stores in good localities
2. Availability of specialty grocery items and imported products
3. The customer care is given a lot of emphasise and each customer gets special attention

4.  Has developed a reputation for celebrity clientele

5. The brand awareness in the region is high due to its good customer focus

Weaknesses

1.  The chain is present in selected localities only compared to its competitors
2. Limited market share and low revenues compares to retail giants
3. Online shopping is not properly utilized

Opportunities

1. Opportunity to come up with more customer engagement promotions

2. The economic recovery means that people will have more disposable income and their sales are expected to rise

3.  The history of the stores provide an excellent opportunity for geographical expansion

Threats

1.  Competition from high end regional players who have the advantage of more stores and consolidation
2. Threats from discount supermarkets like Aldi, Tesco etc.
3. As discretionary income has declined people have become more price conscious

Competition

Competitors

1. Whole foods

2. Ralphs
3. Aldi



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