Gourmet Garage SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 863
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SWOT Analysis of Gourmet Garage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gourmet Garage

Parent Company

Gourmet Garage

Category

Grocery

Sector

Retail

Tagline/ Slogan

Shop like a chef

USP

Variety and the best quality

STP

Segment

Upper Middle/Upper class people

Target Group

Upper Middle/Upper class people

Positioning

Variety and quality

SWOT Analysis

Strengths

1.  A popular upscale chain consisting of five stores in good localities
2. Availability of specialty grocery items and imported products
3. The customer care is given a lot of emphasise and each customer gets special attention

4.  Has developed a reputation for being a place where chefs and food critics do their shopping

5. Brand is popular in New York

Weaknesses

1.  The chain is present in selected localities only compared to its competitors
2. Most of the common items also are overpriced
3. Lesser number of employees may result in crowd build up

Opportunities

1. Opportunity to come up with more stores since the stores has a reputation of being the supplier to the best restaurants in the areas

2.They can engage customers more by providing cooking advices

3. Can give mobile shopping flexibility

Threats

1.  Competition from high end regional players who have the advantage of more stores and consolidation
2. Threats from discount supermarkets like Aldi, Tesco etc.
3. As discretionary income has declined people have become more price conscious

Competition

Competitors

1. Whole foods

2. Dean and Deluca
3. Aldi



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