Harp’s Food Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 454

SWOT Analysis of Harp’s Food Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harp’s Food Stores

Parent Company

Harp’s Food Stores





Tagline/ Slogan



A grocery store for all the essentials



Middle/Upper Middle class people

Target Group

Middle/Upper Middle class people


Essential products at fair prices

SWOT Analysis


1.  A popular local grocery supermarket with more than 70+ stores in and around Arkansas
2. Availability of good price discount deals to the customers
3. A good pharmacy department and meat department to complement the fresh organic foods and produces

4.  Customer engagement by providing cooking advices

5. Over 3200 people are employed with the brand


1.  The chain is present only in areas near Arkansas
2. Arkansas is the home town of Walmart and they have established a strong hold in the area
3. Stores are comparatively smaller compared to other multinational retailers


1. Opportunity to source locally and sell cheap since they were established even before Walmart

2.Digital coupons are a good method to increase customer engagement

3. Can provide private labels which can contribute highly to the margins


1.  Competition from other multinational retailers
2. Threat from Walmart will be higher since they might want to establish a monopoly in their home turf



1. Walmart

2. The Kroger
3. Aldi


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