Harp’s Food Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 479
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SWOT Analysis of Harp’s Food Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harp’s Food Stores

Parent Company

Harp’s Food Stores

Category

Grocery

Sector

Retail

Tagline/ Slogan

-

USP

A grocery store for all the essentials

STP

Segment

Middle/Upper Middle class people

Target Group

Middle/Upper Middle class people

Positioning

Essential products at fair prices

SWOT Analysis

Strengths

1.  A popular local grocery supermarket with more than 70+ stores in and around Arkansas
2. Availability of good price discount deals to the customers
3. A good pharmacy department and meat department to complement the fresh organic foods and produces

4.  Customer engagement by providing cooking advices

5. Over 3200 people are employed with the brand

Weaknesses

1.  The chain is present only in areas near Arkansas
2. Arkansas is the home town of Walmart and they have established a strong hold in the area
3. Stores are comparatively smaller compared to other multinational retailers

Opportunities

1. Opportunity to source locally and sell cheap since they were established even before Walmart

2.Digital coupons are a good method to increase customer engagement

3. Can provide private labels which can contribute highly to the margins

Threats

1.  Competition from other multinational retailers
2. Threat from Walmart will be higher since they might want to establish a monopoly in their home turf

Competition

Competitors

1. Walmart

2. The Kroger
3. Aldi



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