Kowalski’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 548
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SWOT Analysis of Kowalski’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kowalski’s

Parent Company

Kowalski’s markets

Category

Grocery

Sector

Retail

Tagline/ Slogan

The best of everything

USP

A grocery store where you get the best quality products

STP

Segment

People looking for grocery stores

Target Group

Upper/Upper Middle class people

Positioning

The best products in town

SWOT Analysis

Strengths

1.  A popular local upscale grocery store in more than nine locations
2. They serviced a niche market where the people were worried only about quality
3. Known for high quality meet, fruits and vegetables

4. An early adopter of the trend of preparing food in the store itself.

Weaknesses

1.  Brand awareness is low due to limited advertising
2.  They lost a great leader when the founder James Kowalski passed away recently
3. Have only very little market share in the twin cities

Opportunities

1. Since the customer service levels and satisfaction levels are high, it is easy for them to gain access to new customers

2. Increase consumer engagement in the brand since it is a niche service provider

3. Can provide  more private labels which can contribute highly to the margins

Threats

1.  Competition from other high end retailers
2. Threat from discount stores like Walmart and Tesco

3. One store was closed recently due to excess competition

Competition

Competitors

1. Walmart

2. Target
3. Club foods



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