Lunardi’s Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 685
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SWOT Analysis of Lunardi’s Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lunardi’s Markets

Parent Company

Lunardi’s Markets

Category

Grocery

Sector

Retail

Tagline/ Slogan

Quite simply….the Best

USP

A grocery store for the best products in San Francisco Bay area

STP

Segment

Upper/Upper Middle class people

Target Group

Upper/Upper Middle class people

Positioning

A grocery store for the best products in San Francisco Bay area

SWOT Analysis

Strengths

1.  A popular local upscale grocery store in about eight locations
2. Has some of the largest Cheese and wine collection, stocking everyday cheese varieties and rare and hard to find varieties
3. Sea food is also distinguished since they buy from old fashioned hook and line fishermen. The get the best fishes at bargain prices

4. The customer service levels are very high.

Weaknesses

1.  Low revenues and less market share compared to big players
2.  Their customer base is low compared to other retailers
3. Availability of private labels is less

Opportunities

1. Since the customer service levels and satisfaction levels are high, it is easy for them to gain access to new customers

2. Can come up with beer and wine tasting events which will attract a lot of crowd to the stores

3. Can provide  more private labels which can contribute highly to the margins

Threats

1.  Competition from other high end retailers
2. Threat from discount stores like Walmart and Tesco

3. People might move to other stores offering pharmaceuticals and toiletries under one roof

Competition

Competitors

1. Whole Foods

2. Safeway
3. Andronico


The table above concludes the Lunardi’s Markets SWOT analysis along with its marketing strategy and brand parameters.

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