Martin’s Super Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 535

SWOT Analysis of Martin’s Super Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Martin’s Super Markets

Parent Company

Martin’s Super Markets





Tagline/ Slogan

Count on us


A grocery store for the best products in San Francisco Bay area



Upper/Upper Middle class people

Target Group

Upper/Upper Middle class people


A grocery store for the best products in San Francisco Bay area

SWOT Analysis


1.  A popular local grocery store in about twenty locations mostly in Indiana
2. Have businesses like catering, floral departments, pharmacy, fuel centers etc.
3. Has a drive through pharmacies and local delivery centers

4. Loyalty programs like pet and baby clubs

5. It also has a sub brand for pet called PetMart


1. The brand image is less compared to multinational retailers like Tesco and Walmart
2.  Availability of private labels is less means low market share


1. Produced in store food items have good reviews in the super market and hence that division can be expanded since the margins also would be quite high

2. Associate itself to “healthy recipes” to create good relationship with customers

3. Can provide  more private labels which can contribute highly to the margins


1.  People might go to specialty stores rather than going for an all in one store
2. Threat from discount stores like Walmart and Tesco

3. Recent events like the shoot-out in one of the stores might make the consumers paranoid and footfalls may reduce



1. Kroger

2. Meijer
3. Walmart


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