Martin’s Super Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 550
Advertisements

SWOT Analysis of Martin’s Super Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Martin’s Super Markets

Parent Company

Martin’s Super Markets

Category

Grocery

Sector

Retail

Tagline/ Slogan

Count on us

USP

A grocery store for the best products in San Francisco Bay area

STP

Segment

Upper/Upper Middle class people

Target Group

Upper/Upper Middle class people

Positioning

A grocery store for the best products in San Francisco Bay area

SWOT Analysis

Strengths

1.  A popular local grocery store in about twenty locations mostly in Indiana
2. Have businesses like catering, floral departments, pharmacy, fuel centers etc.
3. Has a drive through pharmacies and local delivery centers

4. Loyalty programs like pet and baby clubs

5. It also has a sub brand for pet called PetMart

Weaknesses

1. The brand image is less compared to multinational retailers like Tesco and Walmart
2.  Availability of private labels is less means low market share

Opportunities

1. Produced in store food items have good reviews in the super market and hence that division can be expanded since the margins also would be quite high

2. Associate itself to “healthy recipes” to create good relationship with customers

3. Can provide  more private labels which can contribute highly to the margins

Threats

1.  People might go to specialty stores rather than going for an all in one store
2. Threat from discount stores like Walmart and Tesco

3. Recent events like the shoot-out in one of the stores might make the consumers paranoid and footfalls may reduce

Competition

Competitors

1. Kroger

2. Meijer
3. Walmart



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: