Mollie Stone’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 459
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SWOT Analysis of Mollie Stone’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mollie Stone’s

Parent Company

Albeco Inc.

Category

Grocery

Sector

Retail

Tagline/ Slogan

-

USP

A natural food supermarket

STP

Segment

Upper/Upper Middle class people

Target Group

Upper/Upper Middle class people

Positioning

A grocery store for the best products in San Francisco Bay area

SWOT Analysis

Strengths

1.  A popular local grocery store in about nine locations in the bay area
2. Pioneers to make exclusive stores for natural foods
3. Excellent customer service initiatives like offering electric car charging stations.

4. Services to get the customers home by offering free bus service from the stores to their homes

5. Locally a reputed brand offering most of the basic groceries

Weaknesses

1. The no. of stores are less hence less market share

2.The company does not have the expertise to build a store from scratch

3. Threats from suppliers of natural vitamins and supplements since they do not want to sell them through multiple channels

Opportunities

1. Since more and more people want to move to natural products these stores will have more demand

2. Word of mouth marketing will be effective since they are really focused on customer relationship management

3. Can provide  more private labels which can contribute highly to the margins

Threats

1.  No online order systems are available
2.  Threats from multinational companies

3.  The companies have mostly taken up existing grocery stores and haven’t tried developing new stores from scratch.

Competition

Competitors

1. Safeway Inc

2. Tesco
3. Walmart



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