Nugget Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 725
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SWOT Analysis of Nugget Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nugget Markets

Parent Company

Nugget Markets

Category

Grocery

Sector

Retail

Tagline/ Slogan

Family owned and serving the greater Sacromento area since 1926

USP

A upscale retailer selling speciality goods at fair prices

STP

Segment

Upper/Upper Middle class people

Target Group

Upper/Upper Middle class people

Positioning

A upscale retailer selling speciality goods at fair prices

SWOT Analysis

Strengths

1.  An upscale retailer of grocery goods with nine stores
2. Major regional distributor of several high quality speciality brands.
3. Supports local produce growers and it helps in the profitability

4. Specialty departments, such as their Cheese Concierge, Pastry Chefs in a full-range Bakery, Full-Service Kitchen, Healthy Living Department, dedicated Seafood butcher and a Juice & Espresso Bar

5. Nearly 1500 are employed with the brand

Weaknesses

1. People perceive the store as expensive owing to its setup

2. The stores are only famous in a certain locality

3. Their market shares are comparatively low in that area which has other multinational retailers also

Opportunities

1. The company has a culture of innovation and it can make them stand out amongst the competition

2. Opening of new stores which are sometimes smaller has helped Nugget Markets to establish presence in newer areas

3. Has been voted as one of the best companies to work for and it will result in excellent customer service

Threats

1.  No online order systems are available
2.  Threats from multinational companies

3.  Price competition from competitors

Competition

Competitors

1. Safeway Inc

2. Raley’s and Bel-Air
3. Whole foods



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