Pick N Save SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 872
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SWOT Analysis of Pick N Save with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pick N Save

Parent Company

Roundy’s

Category

Grocery

Sector

Retail

Tagline/ Slogan

New Everyday

USP

Premier Supermarket chain in Wisconsin

STP

Segment

Upper/Upper Middle class people

Target Group

Upper/Upper Middle class people

Positioning

Premier Supermarket chain in Wisconsin

SWOT Analysis

Strengths

1.  A premier supermarket chain with more than 90+ stores in Wisconsin
2. Everyday low prices and special weekly special prices.
3. Community programs are given a lot of importance and the store has a good image

4. One of the first supermarkets to introduce warehouse type food retail

5. More than 20,000 people are with the company

Weaknesses

1. No provision for ordering online

2. The stores are only famous in a certain locality hence less market share

3. No high level marketing or advertising exercises

Opportunities

1. Can come up with online order and home delivery systems

2. Geographical expansion to nearby states

3. Can improve customer relationship and it can lead to customer retention

Threats

1.  No online order systems are available
2.  The store are small and parking spaces are a constraint

3.  Competition from other multinational retailers

Competition

Competitors

1. Walmart

2. Meijer
3. Costco


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