Raley’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 530
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SWOT Analysis of Raley’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Raley’s

Parent Company

Raley’s

Category

Grocery

Sector

Retail

Tagline/ Slogan

For Food. For Family. For You

USP

Supermarket chain which offers fair prices and excellent customer service

STP

Segment

People looking for grocery store shopping

Target Group

Upper/Upper Middle class people

Positioning

Supermarket chain which offers fair prices and excellent customer service

SWOT Analysis

Strengths

1.  A supermarket chain with about 85+ stores
2. Everyday low prices and special weekly special prices.
3. Ranked the best in customer service in consumer reports customer satisfaction survey

4. The stores have the highest market share in the greater Sacramento city.

5. Popular brand name in the region and good customer services

Weaknesses

1. No provision for ordering online

2. Company had to closed several stores means lesser market share

3. Prices are not seen as very competitive

Opportunities

1. Can come up with online order and home delivery systems

2. Geographical expansion to other markets

3. Private label can be extended to more products since their market share is high

Threats

1.  No online order systems are available
2.  Price competition from other players

3.  Competition from other multinational retailers

Competition

Competitors

1. Walmart

2. Whole foods
3. Costco



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