Roche Bros SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 703
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SWOT Analysis of Roche Bros with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roche Bros

Parent Company

Roche Bros

Category

Grocery

Sector

Retail

Tagline/ Slogan

Your family deserves the best

USP

Neighbourhood supermarket which offers the best perishable products

STP

Segment

Grocery stores for people

Target Group

Middle/Upper Middle class people

Positioning

Neighbourhood supermarket which offers the best perishable products

SWOT Analysis

Strengths

1.  A supermarket chain with about 20 stores in the Wellesley area
2. Provides full service catering and home delivery
3. Provides a separate section for gluten free products

4. Each of the stores were  revamped to include gluten free products

5. Regionally a very popular brand name due to the services offeres

Weaknesses

1. Present only in a small locality

2. Stores are perceived to be small stores for small purchases

3. Prices are not seen as very competitive compared to other multinationals

Opportunities

1. Can involve community more on their operations since they are seen as a local store

2. Geographical expansion to other markets

3. Private label can be more focused on

Threats

1.  Price competition from other players

2.  Competition from other multinational retailers

Competition

Competitors

1. Walmart

2. Whole foods
3. Costco



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