Duckwall’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 423
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SWOT Analysis of Duckwall’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Duckwall’s

Parent Company

Alco Stores Inc

Category

Home goods stores

Sector

Retail Store

Tagline/ Slogan

Save time. Save Fuel. Save money

USP

Good reach and large variety of products

STP

Segment

People who buy their household requirements from the nearby retail stores

Target Group

Middle class people who shops at the nearly trustworthy retail store very often for their requirements at home

Positioning

Duckwalls provides you with an opportunity to experience a quality shopping time for all your requirements at affordable prices

SWOT Analysis

Strengths

1. Large number of stores in mostly all the states of US

2.  Mostly stores are in areas where there is demand and no presence of big stores like walmarts
3.  Large variety and presence of almost every brand people demand for
4.  Management team’s strategic decision making capability

5. The brand is now a part of a strong parent ALCO stores

Weaknesses

1.  Customer service not good, many times allegedly failed to honor promised requests for exchange, refund and credits  
2.  Weak online service and ecommerce
3. Advertisement issues with the outsourced company

Opportunities

1.  Expand in prominent areas and compete with big brands like walmart , Kmart
2.  Work on online service and customer service overall
3. Get into from product lines and become a one stop shop for all the requirements of the consumers

Threats

1.  Local/regional players increasing in the market
2.  Big retailers increasing stores in every part and corner of all cities and covering parts where duckwall has stores
3.  Customers moving towards pure online retailers

Competition

Competitors

1.  Walmart
2.  Target
3.  Kmart



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