Great American Food Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 454
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SWOT Analysis of Great American Food Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Great American Food Stores

Parent Company

Great American Inc

Category

Grocery store

Sector

Retail Store

Tagline/ Slogan

Your old fashioned general store Grocer Great American…..

USP

Discounted prices and great deals offered

STP

Segment

People buying  groceries from retail stores near them

Target Group

Middle class who value buying groceries in retail store near them and are always attracted by the deals and offers at these stores

Positioning

A regional retail store brand providing fresh quality groceries at great deals

SWOT Analysis

Strengths

1.  Provides fresh quality grocery items at discounted rates
2.  Stores providing more customized and localized products to the consumers
3.  Good Management and attractive promotional strategies
4.  Good relation with local suppliers and distributors

Weaknesses

1.  Not a whole foods store, so provides fewer options for consumers
2.  Product quality fails to match with big competitors

3.  Limited market share and lesser revenues than big players

Opportunities

1.  Get away with the image of being a local player by expanding and having presence in other states
2.  Include products with big brands so that customer associate stores with such brands
3.  Work on customer service and store ambience to provide good experience to the customer

Threats

1.  Increasing number of local players with similar product lines and product range
2. Big retailers like Walmart adding many products everyday and providing them at a lot cheaper rates
3. Increase in retail stores with good ecommerce and quick home delivery

Competition

Competitors

1.  Gristedes
2. Gourmet Garage
3. Foodtown


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