Kroger Marketplace SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 785
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SWOT Analysis of Kroger Marketplace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kroger Marketplace

Parent Company

The Kroger company

Category

Convenience store, supermarket

Sector

Retail store

Tagline/ Slogan

Right store. Right choice

USP

One of the biggest retail stores in US

STP

Segment

People who enjoy shopping for their all their needs from retail stores

Target Group

Upper middle class and middle class people buying their most of the requirements from nearby retail stores

Positioning

Kroger market place provides you with all your requirements  with a huge variety of products at affordable prices

SWOT Analysis

Strengths

1.  Big box stores from The Kroger company which is the largest supermarket chain by revenue in US
2. Huge range of products ranging from baby products to home requirements, jewelers etc
3. Excellent customer service and strong parent brand
4. Efficient three tier private label marketing strategy

5. Good management of distributors  and suppliers

6. Apart from the store it has Starbucks, Donatos Pizza etc

Weaknesses

1.  Though number of Kroger store are large in US, marketplace stores are less
2.  Promotional strategies are weak
3.  No presence outside US means less global appeal

Opportunities

1.  Promote the brand well through online campaign, increase e-commerce
2. Increase number of superstore in US
3. Using their strong  brand name Enter market outside US

Threats

1.  Walmart very strong in US, with its large number of store and good promotional strategies
2. Large number of online retailers providing similar products entering the US market

Competition

Competitors

1. Walmart supercenter
2. Super Kmart
3. Meijer



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