Macey’s Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 494
Advertisements

SWOT Analysis of Macey’s Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Macey’s Market

Parent Company

Associated food store

Category

Grocery store, Convenience store, pharmacy etc

Sector

Retail store

Tagline/ Slogan

Happy shopping

USP

Quality fresh products and affordable rates

STP

Segment

People who likes shopping in retail small stores near them

Target Group

Middle class and lower middle class people who shop in small retail store near them

Positioning

Maceys store makes available for you fresh and varied products at cheaper rates

SWOT Analysis

Strengths

1.  Owned by associated food store, which has various other brands of retail stores and good brand name
2.  Various kinds of services offered at the stores and lots of variety in products
3.  Good quality products at affordable prices
4.  Good bargaining power with suppliers and distributors

Weaknesses

1. With modernizing its stores, it increased prices in some stores
2. Types of products sold less comparatively
3. Not known for all its product range, only some products are well known and have high sales

Opportunities

1.  Increase product ranges and brands to give customers better buying experience
2. Expansion in other states where it is not present
3. Entering markets outside US and leverage its huge supplier power

Threats

1. Many local regional players entering the market with similar stores
2. Big retailers like Walmart always there to give stiff competition
3. Online retailers providing similar products and better service at affordable prices

Competition

Competitors

1.  Supervalue Inc
2. Affiliated Food store
3. Affiliated Food midwest



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: