SWOT Analysis of Macey’s Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Associated food store
Grocery store, Convenience store, pharmacy etc
Quality fresh products and affordable rates
People who likes shopping in retail small stores near them
Middle class and lower middle class people who shop in small retail store near them
Maceys store makes available for you fresh and varied products at cheaper rates
1. Owned by associated food store, which has various other brands of retail stores and good brand name 2. Various kinds of services offered at the stores and lots of variety in products 3. Good quality products at affordable prices 4. Good bargaining power with suppliers and distributors
1. With modernizing its stores, it increased prices in some stores 2. Types of products sold less comparatively 3. Not known for all its product range, only some products are well known and have high sales
1. Increase product ranges and brands to give customers better buying experience 2. Expansion in other states where it is not present 3. Entering markets outside US and leverage its huge supplier power
1. Many local regional players entering the market with similar stores 2. Big retailers like Walmart always there to give stiff competition 3. Online retailers providing similar products and better service at affordable prices
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