O Briens market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 651
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SWOT Analysis of O Briens market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

O Briens market

Parent Company

O Briens market

Category

Grocery, deli

Sector

Retail stores

Tagline/ Slogan

The best place for fresh

USP

Freshly prepared delicacies

STP

Segment

People buying food and grocery from retail stores near them

Target Group

Middle class and Upper middle class working people who shop for delicacies outside in retail stores

Positioning

Obriens market provide you with freshly prepared deli at affordable prices

SWOT Analysis

Strengths

1.  Old well known retail store, known for its quality products
2.  Welcoming atmosphere and good customer service
3.  Better stocked and consistent with its product lines
4.  Efficiently and effectively managed stores

5. The brand is quite popular in the localitiea it is present

Weaknesses

1.  Small stores and services for elderly people not good
2.  Confined product lines, so not a one stop store for all things
3.  Online presence bad, no e-commerce

Opportunities

1.  Increase product lines and variety to attract more customers
2.  Expand in other cities and towns
3.  Start e-commerce and provide better service to customers

Threats

1.  Local retailers coming up with similar stores and ideas
2. Big retailers too entering this market and attracting customers with better prices and ambience
3. Changing buying behavior and increase in number of online retailers

Competition

Competitors

1.  Raleys
2.  Family Deli
3.  Savemart



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