Piggly Wiggly SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 797
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SWOT Analysis of Piggly Wiggly with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Piggly Wiggly

Parent Company

C&S Wholesale Grocers

Category

Supermarket

Sector

Retail stores

Tagline/ Slogan

Down Home, Down the street

USP

The first true self-service grocery store

STP

Segment

Working Middle class who buys their day to day stuff from retail stores

Target Group

Busy working middle class who want to shop themselves and quickly

Positioning

Best in value and freshness one can choose from

SWOT Analysis

Strengths

1. Almost a century long presence, customer loyalty built
2. Cost advantage-years of experience has given them high purchasing power
3. More than 600 Piggly Wiggly stores serving in many US states means high presence

4. Has acquired knowledge of distribution and logistics from wholesale business

5.Locally owned and operated means close to fulfilling local needs

6. Loyalty cards and god service ensures customer satisfaction

Weaknesses

1.Weak online presence and e-commerce

2. Despite a good presence in US, no international presence

Opportunities

1.  Expansion of their business by entering in markets abroad

2. Increase product mix to serve more number of people

Threats

1.  Price sensitive market, customers may go to competitors easily, low switching costs

2. changing buying trends amongst customers to buy from online retail stores

3. Increase in the number of online big retailers

Competition

Competitors

1.Foodland

2.PriceRite

3.Acme Markets

4.Sam’s club



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