Reasor’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 701
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SWOT Analysis of Reasor’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reasor’s

Parent Company

Reasors Llc

Category

Grocery store

Sector

Retail store

Tagline/ Slogan

The right stuff. The right price

USP

Go to grocery store for all the requirements

STP

Segment

People buying grocery and deli from retail stores

Target Group

Middle class and upper middle class people buying groceries and deli at nearby retail stores

Positioning

A retail store concentrating on providing customers what they really want

SWOT Analysis

Strengths

1.  Clean stores and nice attractive ambience
2.  Always Fresh products and consistent stock
3.  Effective feedback system; takes care of actual needs of consumers
4. Good online service and promotion

5. Competent prices; more organice product sale

Weaknesses

1. Less number of stores, concentrated in small area, low presence in US
2. Kinds of products and varieties sold are less
3. Can’t compete with big stores like Walmart, not a one stop shop

Opportunities

1.  Increase the number of products sold
2.  Enhance presence by increasing the number of stores
3.  Attract more customers through better online promotion and e-commerce

Threats

1.  Huge competition from similar local stores
2. Big retailers like Walmart increasing their Deli sale and fresh products
3. Increase in the number of online retailers in recent time

Competition

Competitors

1. Walmart
2. Target
3. Homeland


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