Stater Brother SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 693
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SWOT Analysis of Stater Brother with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stater Brother

Parent Company

Stater bros. markets

Category

Grocery, Deli

Sector

Retail Store

Tagline/ Slogan

Where you always get more for less

USP

Fresh quality meat

STP

Segment

People buying groceries and Deli from supermarket stores near them

Target Group

Middle class working people who enjoys shopping for their groceries in retail stores near them

Positioning

The low priced supermarket leader in your hometown

SWOT Analysis

Strengths

1.  One of the largest supermarket discount chain in the area
2.  Many kinds of products sold; large number of stores
3.  One of the oldest and high revenue superstore
4.  Famous for its meat products and low prices

Weaknesses

1.  Poor management; not properly maintained stock
2.  Employees satisfaction less compared to big brands
3. Stores concentrated in single area/state in US

Opportunities

1. Work on customer service and employee satisfaction
2. Expand in other states and cities
3. Work on overall managements; increase variety of products

Threats

1. Losing loyal customers due to better services and prices offered by competitors
2. Increase in number of local retail chains and national retailers in the area
3. Increase in number of online retailers which are providing similar products at low prices with better service

Competition

Competitors

1. Alberston
2. Ralph
3. Superior grocers



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