SWOT Analysis of Stater Brother with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Stater bros. markets
Where you always get more for less
Fresh quality meat
People buying groceries and Deli from supermarket stores near them
Middle class working people who enjoys shopping for their groceries in retail stores near them
The low priced supermarket leader in your hometown
1. One of the largest supermarket discount chain in the area 2. Many kinds of products sold; large number of stores 3. One of the oldest and high revenue superstore 4. Famous for its meat products and low prices
1. Poor management; not properly maintained stock 2. Employees satisfaction less compared to big brands 3. Stores concentrated in single area/state in US
1. Work on customer service and employee satisfaction 2. Expand in other states and cities 3. Work on overall managements; increase variety of products
1. Losing loyal customers due to better services and prices offered by competitors 2. Increase in number of local retail chains and national retailers in the area 3. Increase in number of online retailers which are providing similar products at low prices with better service
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