Sunset Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 506

SWOT Analysis of Sunset Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunset Foods

Parent Company

Sunset foods


Grocery, Food, Deli


Retail stores

Tagline/ Slogan

Low prices. High standards


Fresh food products at competent prices



People who enjoy buying grocery and Food from retail stores near them

Target Group

Upper middle class working people who shop for grocery in retail stores


A popular store of fresh grocery, tasty food dishes for busy Moms and professionals

SWOT Analysis


1. Outstanding selection of food, liquor, floral and other items
2.  Friendly, competent staff to give finest customer service
3.  Good relation with local organizations to get quality produce at good prices
4. Wide variety of foods including many ethnic brands and specialty healthy and organic brands

5. Good online service adds value for the customers

6. Nearly 1000 employees are with the organisation


1. Expensive when compared to stores like walmart
2. Limited market share and low revenues compared to big players
4. Stores are focused in some areas only


1. Increase the kind of products and variety sold
2. Expand in other cities and states
3. Work on pricing and increase the bargaining power with suppliers


1. Increase in the number of local grocery stores in the area
2. Big retailers entering into food market
3. Increase in the number of online retailers



1. Mariano’s
2. Trader Joes
3. Whole foods


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