Sunset Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 522
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SWOT Analysis of Sunset Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunset Foods

Parent Company

Sunset foods

Category

Grocery, Food, Deli

Sector

Retail stores

Tagline/ Slogan

Low prices. High standards

USP

Fresh food products at competent prices

STP

Segment

People who enjoy buying grocery and Food from retail stores near them

Target Group

Upper middle class working people who shop for grocery in retail stores

Positioning

A popular store of fresh grocery, tasty food dishes for busy Moms and professionals

SWOT Analysis

Strengths

1. Outstanding selection of food, liquor, floral and other items
2.  Friendly, competent staff to give finest customer service
3.  Good relation with local organizations to get quality produce at good prices
4. Wide variety of foods including many ethnic brands and specialty healthy and organic brands

5. Good online service adds value for the customers

6. Nearly 1000 employees are with the organisation

Weaknesses

1. Expensive when compared to stores like walmart
2. Limited market share and low revenues compared to big players
4. Stores are focused in some areas only

Opportunities

1. Increase the kind of products and variety sold
2. Expand in other cities and states
3. Work on pricing and increase the bargaining power with suppliers

Threats

1. Increase in the number of local grocery stores in the area
2. Big retailers entering into food market
3. Increase in the number of online retailers

Competition

Competitors

1. Mariano’s
2. Trader Joes
3. Whole foods



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