SWOT Analysis of Giant Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Quality. Selection. Savings. Every Day.
Giant Food Stores are often referred to as Giant-Carlisle, which have a strong presence in the region
Grocery store and retail chains
Price conscious and high quality
High quality, best price with lot of brands available
1. Trusted brand: About 90 years old 2. Wide presence: 170 stores and 150+ full service pharmacies across USA 3. Effective scheme for prominent customers like Bonuscard, coupons, etc 4. Online presence: Online order facility and high number of followers on facebook and twitter 5. Increased customer engagement through schemes like meal ideas, healthy ideas, etc
6. Community stewardship: Focus on improving the life of children and removing hunger
1. Ownership: In 1999 Giant was bought by Royal Ahold which also was soon plunged into turmoil after a financial scandal. 2. The brand has strained relationship with other sister banners 3. High competition from other supermarket chains like Wal-Mart, Wegmans, etc
1. Shopper insight: loyalty card program should be developed more systematically 2. More private label brands Can be developed 3.Firm can leverage new store prototype
1. Competition from Wal-Mart (huge market overlap), other regional competition. 2. Pressure from shareholders might compromise short term for longer term decisions 3.Company operates in regional markets with weak economic conditions
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