Giant Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1766
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SWOT Analysis of Giant Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Giant Foods

Parent Company

Royal Ahold

Category

Supermarket Chain

Sector

Retail

Tagline/ Slogan

Quality. Selection. Savings. Every Day.

USP

Giant Food Stores are often referred to as Giant-Carlisle, which have a strong presence in the region

STP

Segment

Grocery store and retail chains

Target Group

Price conscious and high quality

Positioning

High quality, best price with lot of brands available

SWOT Analysis

Strengths

1. Trusted brand: About 90 years old
2. Wide presence: 170 stores and 150+ full service pharmacies across USA
3. Effective scheme for prominent customers like Bonuscard, coupons, etc
4. Online presence: Online order facility and high number of followers on facebook and twitter
5. Increased customer engagement through schemes like meal ideas, healthy ideas, etc

6. Community stewardship: Focus on improving the life of children and removing hunger

Weaknesses

1. Ownership: In 1999 Giant was bought by Royal Ahold which also was soon plunged into turmoil after a financial scandal.
2. The brand has strained relationship with other sister banners
3. High competition from other supermarket chains like Wal-Mart, Wegmans, etc

Opportunities

1. Shopper insight: loyalty card program should be developed more systematically
2. More private label brands Can be developed
3.Firm can leverage new store prototype

Threats

1. Competition from Wal-Mart (huge market overlap), other regional competition.
2. Pressure from shareholders might compromise short term for longer term decisions
3.Company operates in regional markets with weak economic conditions

Competition

Competitors

1. Wal-Mart
2. Wegmans
3. Giant Eagle

 


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