SWOT Analysis of Karns Quality Food with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Karns Quality Food
Karns Quality Food
Where great food meets great values!
100% full-service meat and sea-food department
Price conscious and household purchases
Middle class individual
Quality, variety and Freshness
1. Renowned brand: More than 50 years old 2. Many stores across the working region 3. Good online purchase service available for customers 4. Company provides some unique services like A Full-Service Meat Department, Seniors 65+ receive a 5% discount, etc
5. Attractive saving schemes in the form of Top 10 weekly deals, Meat bundles, Fresh rewards, etc
6. Karns In The Community: Service through which company support the community through its program like Gift card, Donation request form, etc
1. Small presence: Stores are concentrated in particular part of the country 2. Primary focus is on grocery products, hence customers have to go other stores for the other products.
1. Service and product expansion 2. Innovation in supply chain technology 3. All its stores are located in a small regions, can expand its network in other regions of the nation
1. Intense competition from existing retailers 2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market 3. External changes like changing tax policies, government regulations, etc
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