Karns Quality Food SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 509
Advertisements

SWOT Analysis of Karns Quality Food with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Karns Quality Food

Parent Company

Karns Quality Food

Category

Grocery Store

Sector

Retail

Tagline/ Slogan

Where great food meets great values!

USP

100% full-service meat and sea-food department

STP

Segment

Price conscious and household purchases

Target Group

Middle class individual

Positioning

Quality, variety and Freshness

SWOT Analysis

Strengths

1. Renowned brand: More than 50 years old
2. Many stores across the working region
3. Good online purchase service available for customers
4. Company provides some unique services like A Full-Service Meat Department, Seniors 65+ receive a 5% discount, etc

5. Attractive saving schemes in the form of Top 10 weekly deals, Meat bundles, Fresh rewards, etc

6. Karns In The Community: Service through which company support the community through its program like Gift card, Donation request form, etc

Weaknesses

1. Small presence: Stores are concentrated in particular part of the country
2. Primary focus is on grocery products, hence customers have to go other stores for the other products.

Opportunities

1. Service and product expansion
2. Innovation in supply chain technology
3. All its stores are located in a small regions, can expand its network in other regions of the nation

Threats

1. Intense competition from existing retailers
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market
3. External changes like changing tax policies, government regulations, etc

Competition

Competitors

1. Giant Food Carlisle
2. Weis Markets
3. Kroger

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: