La Epoca SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1050
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SWOT Analysis of La Epoca with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

La Epoca

Parent Company

La Epoca

Category

Fabric store

Sector

Retail

Tagline/ Slogan

The Heart of Downtown Miami Shopping

USP

All elite brands under one roof

STP

Segment

Fashion conscious , income

Target Group

Brand-conscious, upper middle class

Positioning

Elite fashion store

SWOT Analysis

Strengths

1. Credible brand: More than 100 years old
2. Substantial amount of SKU: brands like Diesel, Levi’s, Puma, Nike, Boss, etc
3. Image: Store is positioned as Miami’s boutique department store, this increases local customer’s loyalty
4. Innovations: store brings constructive changes readily by taking customer’s valuable feedbacks

5. Multi-brand apparels available in the store

Weaknesses

1. Small presence: Store is present only in Miami
2. No online purchase service

3. Slightly higher price, hence cannot tap the middle class customers

Opportunities

1. Expansion: All its stores are located around North-Central Texas, can expand its network in other regions of the nation
2. Services like e-shopping and m-shopping can be launch to cater customers not living in Miami

3. Product innovation to attract other segment

Threats

1. Rapid changing fashion trends
2. Similar products available in other stores
3. Economic downturn can result in decreased sales, since the store have premium products

Competition

Competitors

1. La Casa De Las Viejas
2. Nunez Fabrics Incorporated
3. REX Fabrics

 

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