Magruder’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 728
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SWOT Analysis of Magruder’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Magruder’s

Parent Company

Magruder’s

Category

Grocery store

Sector

Retail

Tagline/ Slogan

Magruder’s of DC, Since 1875

USP

The chain is owned by the family who themselves were born and grew up in the Washington areas

STP

Segment

Price and quality conscious customers

Target Group

Middle class, good quality

Positioning

Finest quality at low price

SWOT Analysis

Strengths

1. Credible brand: More than 125 years old
2. Store has greater facility in ordering because of its small size
3. Local brand: Factors like long presence and owner being from the same regions creates emotional accord with the customers
4. Stores specializes in some products like wine, produce etc

5. It is one of the oldest family-owned grocery stores in DC

Weaknesses

1. Presence only in small region of the nation
2.The stores are much smaller than those of a larger chains, therefore the variety and availability of some products sometimes does not equal to that those of larger ones
3. Liquidation: Firm has sold some of its stores in last decade to meet the liquidity issue

Opportunities

1. Service and product expansion
2. Innovation in supply chain technology
3. All its stores are located in a small regions, can expand its network in other regions of the nation

Threats

1. Intense competition from existing retailers
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market
3. External changes like changing tax policies, government regulations, etc

Competition

Competitors

1. Giant Food
2. Safeway
3. Weis Markets

 


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