McCaulou’s Department Store SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1234

SWOT Analysis of McCaulou’s Department Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McCaulou’s Department Store

Parent Company

McCaulou’s Department Store


Apparel and accessories



Tagline/ Slogan



Variety of categories and brand are available in stores



Fashion conscious customers

Target Group

Upper-middle class


Availability of all brands in fashion

SWOT Analysis


1. Wide presence: 19 stores across the nation
2. Presence of huge number of brands in all categories of men and women in stores
3. Employees are trained to provide unique experience to customers, this increases customer satisfaction
4. Saving schemes: Stores runs program like Gift Cards, seasonal discount strategy to engage customers


1. Online purchase service is unavailable
2. Presence of other international brands, hence high brand switching
3. Limited global presence, which can be a huge market


1. Brand awareness can be improved through proper marketing and advertisement
2. Global expansion to newer markets
3. Product innovation can be done to attract other segments


1. Rapid changing consumer perception and demands
2. Changing economic condition may impose restriction in spending of customers
3. Local market also poses high risk



1. Concord Store
2. Danville Store
3. La Epoca



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: