Omni Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 535
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SWOT Analysis of Omni Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Omni Foods

Parent Company

Jackson’s Star Market

Category

Supermarkets

Sector

Retail

Tagline/ Slogan

-

USP

Customer are the most important ingredient to success, hence they must be provided with highest quality and service

STP

Segment

Customers from all demographics

Target Group

Family customers

Positioning

Best quality and freshest perishables

SWOT Analysis

Strengths

1. Well-known brand: More than 30 years old
2. Well-planned operations: Store is further divided in sub departments like bakery, kitchen, meat, etc
3. Full-trained employees: Stores are armed with some of the most experienced staff in the perishable industry

4. Good variety of products which attracts customers

Weaknesses

1. Omni foods is present only in few towns
2. No online purchase is a concern
3. Primary focus is on grocery, customer need to go to other stores for other products

Opportunities

1. Expansion: All its stores are located around North-Central Texas, can expand its network in other regions of the nation
2. Company can also provide products like clothes, sanitary and household

Threats

1. Large retail players entering into smaller markets
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market

Competition

Competitors

1. Whole Foods Market, Inc.

2. Arden Group, Inc.

3. Kroger



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