Price Chopper SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1113
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SWOT Analysis of Price Chopper with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Price Chopper

Parent Company

Golub Corporations

Category

Retail

Sector

Food and grocery

Tagline/ Slogan

-

USP

Personalized customer service

STP

Segment

Household purchases

Target Group

Middle and upper class individual

Positioning

Freshest food at affordable prices

SWOT Analysis

Strengths

1. Well-known brand: About 80+ years old
2. Credible distribution: More than 100 stores across the country
3. Aggressive expansion strategy: Company has acquired many stores from chains like Giant Value, P&C food markets, etc
4. Company is involve in various green and energy-saving initiatives like generation of power through natural gas fuel cell, this increases brand loyalty

Weaknesses

1. Competitive market means low brand loyalty and less revenues

2. Small business units compared to big players

3. Advertising and marketing exercises are restricted

Opportunities

1. New products and services can be launch to cater new segment
2. Growth rates and profitability
3. Company can enter into new markets globally to increase its customer base

Threats

1. Rising cost of raw materials
2. Government regulations and unexpected problems
3. Financial capacity and price changes

Competition

Competitors

1. Stop & Shop
2. Wegmans
3. Tops Markets



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