SWOT Analysis of Reid’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Foods and Grocery
We can save you money
Diversity and inclusion
Household purchases and quality conscious
Middle and upper class and high quality
Quality, freshness and variety
1. The chain is famous in its target region with presence over 40 years 2. There are 10+ stores of Reid’s in the southern California, which makes it easier to reach maximum population of the region 3. Promotion Strategy: Good promotion strategies like weekly specials, free recipes results in more engagement of customers 4. Saving schemes: Company run programs like MVP Cards, Current promotion, Reid’s card, etc which result in high awareness
1. Chain has its presence only in southern California 2. Online purchase service is not available 3. Competitive market and low brand recall means less revenues
1. New products and services can be launch to cater new segment 2. Growth rates and profibality 3. Company can enter into new markets globally to increase its customer base
1. Large retail players entering into smaller markets 2. Government regulations and unexpected problems 3. Rising cost of raw materials
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