Reid’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 469
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SWOT Analysis of Reid’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reid’s

Parent Company

Delhaize America

Category

Foods and Grocery

Sector

Retail

Tagline/ Slogan

We can save you money

USP

Diversity and inclusion

STP

Segment

Household purchases and quality conscious

Target Group

Middle and upper class and high quality

Positioning

Quality, freshness and variety

SWOT Analysis

Strengths

1. The chain is famous in its target region with presence over 40 years
2. There are 10+ stores of Reid’s in the southern California, which makes it easier to reach maximum population of the region
3. Promotion Strategy: Good promotion strategies like weekly specials, free recipes results in more engagement of customers
4. Saving schemes: Company run programs like MVP Cards, Current promotion, Reid’s card, etc which result in high awareness

Weaknesses

1. Chain has its presence only in southern California
2. Online purchase service is not available
3. Competitive market and low brand recall means less revenues

Opportunities

1. New products and services can be launch to cater new segment
2. Growth rates and profibality
3. Company can enter into new markets globally to increase its customer base

Threats

1. Large retail players entering into smaller markets
2. Government regulations and unexpected problems
3. Rising cost of raw materials

Competition

Competitors

1. Walmart
2. Kroger
3. Whole Foods Market, Inc.



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