Roth’s Fresh Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 504

SWOT Analysis of Roth’s Fresh Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roth’s Fresh Market

Parent Company

Roth's Fresh Market





Tagline/ Slogan

Over 50 years of existence of the brand in the region


High focus on customer service



Customers from all classes

Target Group

Middle and upper class


Customer service, cleanliness, product quality and community involvement

SWOT Analysis


1. Roth’s has more than 50 years of presence in the category, which makes it household brand in the target region
2. Distribution Network: Roth’s has nine supermarket in the Mid-Willamette Valley, this increases visibility and also help in reaching more customers
3. Online shopping service is available
4. Full-trained employees: Stores are armed with some of the most experienced staff in the grocery industry

5. Diversification: Group has also entered into services like catering, flowering, etc. This decreases dependence on one category


1. Roth’s is present in only few town
2. Brand recall is low due to less advertising and marketing exercises
3. Primary focus is on grocery, customer need to go to other stores for other products


1. Expansion: All its stores are concentrated in small region, can expand its network in other regions of the nation
2. Company can also provide products like clothes, sanitary and household

3. CRM initiatives: These stores cater to the locality, hence can benefit from CRM policies to ensure customer loyality


1. Technological development
2. Large retail players entering into smaller markets
3. Government regulations and unexpected problems



1. Wegmans
2. Walmart


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: