Save-On-Foods SWOT Analysis
Save-On-Foods is one of the leading brands in the lifestyle and retail sector. Save-On-Foods SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Save-On-Foods:
Quick Glance:
Save-On-Foods Strengths
- Credible brand: About 100 years old
- Distribution network: Stores are located in about 90 cities across the country
- Stores carry both standard brand names and private label brands, such as Western Family, Western Classics, etc
- Local Touch: Each store are designed after understanding local demand. For example some stores provide nutrition tours, health clinics, etc
- Stores ensures high customer engagement through effective saving schemes. Programs like More Rewards in which company provide store’s loyalty card which is accepted not only at all the chain’s stores but also at all Chevron Gas Station, etc
- Programs like community support and every kid’s dream results in high brand loyalty
Above are the strengths in the SWOT Analysis of Save-On-Foods. The strengths of Save-On-Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Save-On-Foods Weaknesses
- Online purchase service is not available
- Low Margins due to price wars leading to dip in profits
- Primary focus is on grocery, customer need to go to other stores for other products
These were the weaknesses in the Save-On-Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Save-On-Foods Opportunities
- New products and services can be launch to cater new segment
- Growth rates and profibality
- Company can enter into new markets globally to increase its customer base
Above we covered the opportunities in Save-On-Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Save-On-Foods Threats
- Large retail players entering into smaller markets
- Government regulations and unexpected problems
- Rising cost of raw materials
The threats in the SWOT Analysis of Save-On-Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Save-On-Foods SWOT analysis.
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About Save-On-Foods
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Save-On-Foods Overview | |
|---|---|
| Parent Company |
Overwaitea Food Group |
| Category |
Supermarket chain |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
You can find everything you need at low prices you want |
| Save-On-Foods STP | |
| Segmentation |
Household purchases |
| Target Market |
Quality conscious middle class individuals |
| Positioning |
Quality, selection and service that one can’t put a price on |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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