Save-On-Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 752
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SWOT Analysis of Save-On-Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Save-On-Foods

Parent Company

Overwaitea Food Group

Category

Supermarket chain

Sector

Retail

Tagline/ Slogan

-

USP

You can find everything you need at low prices you want

STP

Segment

Household purchases

Target Group

Quality conscious middle class individuals

Positioning

Quality, selection and service that one can’t put a price on

SWOT Analysis

Strengths

1. Credible brand: About 100 years old
2. Distribution network: Stores are located in about 90 cities across the country
3. Stores carry both standard brand names and private label brands, such as Western Family, Western Classics, etc
4. Local Touch: Each store are designed after understanding local demand. For example some stores provide nutrition tours, health clinics, etc

5. Stores ensures high customer engagement through effective saving schemes. Programs like More Rewards in which company provide store’s loyalty card which is accepted not only at all the chain’s stores but also at all Chevron Gas Station, etc

6. Programs like community support and every kid’s dream results in high brand loyalty

Weaknesses

1. Online purchase service is not available
2. Low Margins due to price wars leading to dip in profits
3. Primary focus is on grocery, customer need to go to other stores for other products

Opportunities

1. New products and services can be launch to cater new segment
2. Growth rates and profibality
3. Company can enter into new markets globally to increase its customer base

Threats

1. Large retail players entering into smaller markets
2. Government regulations and unexpected problems
3. Rising cost of raw materials

Competition

Competitors

1. No Frills
2. Sobeys
3. IGA



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