Superior Grocers SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 640
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SWOT Analysis of Superior Grocers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Superior Grocers

Parent Company

Superior Grocers

Category

Grocery

Sector

Retail

Tagline/ Slogan

Value, Variety & Quality

USP

Recognize customers and employees as “partners” create pride

STP

Segment

Income, lifestyle

Target Group

Middle to high income, busy lifestyle

Positioning

Highest quality, best price, service

SWOT Analysis

Strengths

1. Establish store network: 40 stores throughout southern california
2. Brand has a legacy of almost 30+ years, hence high customer loyalty
3. High on technology: Services like bill payment processing, water vending machines, coin counting machines, ATM etc. are available in stores
4. Community: Company supports organization like Alliance Charter Schools, City Of Hope, American Cancer Society, etc. This result in good brand image

5. High Customer Engagement: Programs like community health fairs, Superior store coupons, internet coupons, etc. are run.

Weaknesses

1. Omni foods is present only in few towns
2. Lower revenues and less market share compared to big brands

3. Smaller business units are compared to large retail players

Opportunities

1. Expansion: All its stores are located around Southern California, can expand its network in other regions of the nation
2. Company can also provide products like clothes, sanitary and household

3. Growth rates and profitability

Threats

1. Large retail players entering into smaller markets
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market

3. Rising cost of raw materials

Competition

Competitors

1. Ai Hoa Supermarkets
2. R Ranch Markets
3. Vallarta Supermarkets



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