Trader Joe’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4911

SWOT Analysis of Trader Joe’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trader Joe’s

Parent Company

Trader Joe’s





Tagline/ Slogan

Your unique grocery store


Innovative, hard-to-find, great-tasting foods



Taste, Income

Target Group

Creative, Middle and Upper Class


Great food, great price

SWOT Analysis


1. Credible brand: More than 50+ years old
2. Distribution network: Chain has more than 400 stores across the country
3. Supply Chain: Trader Joes obtain the right resources from suppliers and delivery the right product to customers in a timely manner
4. Unique Products: Chain can charge higher prices for their products, because consumers can’t get those products elsewhere

5. Customer Loyalty: When given a choice, customers are loyal to Trader Joes. Instead of targeting all customers, chain only needs to target new customers in order to grow their business

6. Strong Brand Name: This gives firm the ability to charge higher prices for their products because consumers place additional value in the brand


1. Product recalls has affected the brand image a few times
2. Geographic limitation means low market share
3. Limited Selection: Although the brand carries high-quality items, the store is not consider the your "One Stop Shop"


1. Expanding markets for private labels
2. Growing demand for organic foods
3. Online Market: The online market offers Trader Joes the ability to greatly expand their business

4. International Expansion: International markets offer Trader Joes new opportunities to expand the business and increase sales


1. Rising manpower cost
2. Substitute product: The availability of substitute products hurts chains ability to raise prices
3. Intense Competition



1. The Kroger Co.
2. Whole Foods Market, Inc.
3. Safeway Inc.


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