SWOT Analysis of Trader Joe’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Your unique grocery store
Innovative, hard-to-find, great-tasting foods
Creative, Middle and Upper Class
Great food, great price
1. Credible brand: More than 50+ years old 2. Distribution network: Chain has more than 400 stores across the country 3. Supply Chain: Trader Joes obtain the right resources from suppliers and delivery the right product to customers in a timely manner 4. Unique Products: Chain can charge higher prices for their products, because consumers can’t get those products elsewhere
5. Customer Loyalty: When given a choice, customers are loyal to Trader Joes. Instead of targeting all customers, chain only needs to target new customers in order to grow their business
6. Strong Brand Name: This gives firm the ability to charge higher prices for their products because consumers place additional value in the brand
1. Product recalls has affected the brand image a few times 2. Geographic limitation means low market share 3. Limited Selection: Although the brand carries high-quality items, the store is not consider the your "One Stop Shop"
1. Expanding markets for private labels 2. Growing demand for organic foods 3. Online Market: The online market offers Trader Joes the ability to greatly expand their business
4. International Expansion: International markets offer Trader Joes new opportunities to expand the business and increase sales
1. Rising manpower cost 2. Substitute product: The availability of substitute products hurts chains ability to raise prices 3. Intense Competition
1. The Kroger Co. 2. Whole Foods Market, Inc. 3. Safeway Inc.
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