Waldbaum’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 542
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SWOT Analysis of Waldbaum’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Waldbaum’s

Parent Company

The Great Atlantic & Pacific Tea Company

Category

Supermarket Chain

Sector

Retail

Tagline/ Slogan

-

USP

The brand has been renowned regionally for over a 100 years

STP

Segment

Household Purchases

Target Group

Middle and upper class individual

Positioning

Freshness and quality

SWOT Analysis

Strengths

1. Credible brand: More than 110 years old history
2. Good distribution network: 160 stores across the country
3. Online purchase service is available for customers
4. Products portfolio: grocery, bakery, butcher, etc

5. Company is involve in various green and energy-saving initiatives like Guten-free shopping, this increases brand loyalty

Weaknesses

1. Geographic limitation means low market share
2. Limited Selection: Although the brand carries high-quality items, the store is not consider the your "One Stop Shop"
3. Primary focus is on grocery, customer need to go to other stores for other products

Opportunities

1. New products and services can be launch to cater new segment
2. Growth rates and profitability
3. Company can enter into new markets globally to increase its customer base

Threats

1. Rising cost of raw materials
2. Government regulations and unexpected problems
3. Financial capacity and price changes

Competition

Competitors

1. Gristede’s Foods
2. King Kullen Grocery
3. D’Agostino Supermarkets



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