Wilson’s Department Store SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 516
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SWOT Analysis of Wilson’s Department Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wilson’s Department Store

Parent Company

Wilson’s Department Store

Category

Full line department store

Sector

Retail

Tagline/ Slogan

Have you shopped at Wilson’s lately

USP

Wilson’s is locally owned

STP

Segment

Household purchases,

Target Group

Middle class individuals

Positioning

Low-price, variety, local

SWOT Analysis

Strengths

1. Long Presence: About 130 years old
2. Local perception: This generates emotional accord with local customers
3. Low and competitive Prices attracts customers
4. Wide Selection: Store carry large quantity of items and is consider as "One Stop Shop"
5. Supply Chain: Store obtain the right resources from suppliers and delivery the right product to customers in a timely manner

Weaknesses

1. Product recalls has affected the brand image
2. Geographic concentration in one place means low brand reach
3. No online purchase service for customers

Opportunities

1. New products and services can be launch to cater new segment
2. Growth rates and profitability
3. Expansion: Firm can expand its network in other regions of the nation

Threats

1. Increasing wage rate affects selling price
2. Government regulations and unexpected problems
3. Financial capacity and price changes

Competition

Competitors

1. Wal-Mart
2. Macy’s Inc.
3. Bloomingdale’s Inc.



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