Boyds SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 820
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SWOT Analysis of Boyds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boyds

Parent Company

BoydsPhila

Category

Garments

Sector

Retail Stores

Tagline/ Slogan

-

USP

Offerings of formal clothing

STP

Segment

People buying readymade formal  garments from stores

Target Group

Upper middle class working professionals who wears formal clothing frequently and enjoys shopping at such stores

Positioning

If you want to look the best suited person in your place, Boydsphila is the place for you

SWOT Analysis

Strengths

1.  One of the best place for suits and formals, properly stocked
2. Provides nice services like free valet parking, alterations to help customers
3. Well maintained stores, Clean stores
4. Best in quality offerings at competitive prices

Weaknesses

1. Brand is not yet established as compared to global retail players, which means less market share
2. Very less number of stores
3. Too focused on formals, not a great stores for casuals

Opportunities

1. Increase product mix to add more customers
2.work on customer service to give best quality experience
3. Expand and increase number of stores

Threats

1. Change in fashion sense of people in recent times, casual’s new trend
2. Online stores providing quality products and good service
3. Increase in number of similar stores

Competition

Competitors

1. Bergdorfs
2. Barneys
3.Brooks Brothers Inc



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