Harvest Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 497
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SWOT Analysis of Harvest Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harvest Foods

Parent Company

Harvest foods

Category

Grocery Stores

Sector

Retail Stores

Tagline/ Slogan

We Honestly Care

USP

Old brand name and large no of grocers associated with it

STP

Segment

People buying grocery from stores near them

Target Group

Middle class people who are used to buy grocery from similar stores from long time

Positioning

At harvest, we are always friendliest and provide you with the freshest meat and produce, along with safe and clean stores

SWOT Analysis

Strengths

1.  Quality fresh produce ensre customer satisfaction
2.  The organization consist of 35 independent grocers which a helps to carry the brand name everywhere
3.  High buying power over suppliers which helps to provide best produce at competitive prices
4.  Strives hard to provide best service to the customers

Weaknesses

1. Stores have not evolved as such in due time, still same design and ambience
2. Products are not properly stocked to make it easier for customers
3. Concentrated in only few areas in US

Opportunities

1. Bring changes in stores and produce to match the latest expectations of the customer
2. Increase the number and kinds of products sold to become a one stop option
3. Expand in other parts of US

Threats

1. Increase in local grocers in recent time
2. Big retailers like Walmart also providing similar produce at much cheaper prices
3. Grocers in the association cannibalizing each others business

Competition

Competitors

1. Giant Food
2. Whole Food Market
3. Trader Joe’s



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