Sage General Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 548
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SWOT Analysis of Sage General Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sage General Stores

Parent Company

Sage General Store

Category

Fresh Food, catering

Sector

Retail Stores

Tagline/ Slogan

-

USP

Freshly served food

STP

Segment

People eating outside in food stores or who order food from such store

Target Group

Upper middle class working people who enjoys ordering or eating food in food stores near them

Positioning

With its decor and dishes steeped in innocent American domesticity, Sage General Store is best for: a date with someone you'd like to hold hands with

SWOT Analysis

Strengths

1.  Warm and friendly old fashioned country store setting which attract many people
2.  More focus is on homemade American regional cuisine and other rustic and traditional dishes
3. Good relation with suppliers
4. Customer friendly environment and service

Weaknesses

1. Small Stores, tight limited seating
2. Number of stores in the area is very less
3. Revenues, brand recall are less as compared to big established players

Opportunities

1. Increase the no. of Delis served
2. Work on store size to accommodate more people comfortably
3. Expand in other areas in US

Threats

1. Losing on many customers due to its price
2. Many small local stores and big store opening up with similar offerings
3. Increase in stores offering online services and home delivery

Competition

Competitors

1. Café Henri
2. Alobar
3.Dutch Kills Central



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