Town & Country Food Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 719
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SWOT Analysis of Town & Country Food Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Town & Country Food Market

Parent Company

Town and Country Market

Category

Grocery ,Fresh food

Sector

Retail Stores

Tagline/ Slogan

The Freshest way to Save

USP

Fresh Grocery, Bakery products

STP

Segment

People Buying grocery from retail Stores

Target Group

Middle class working Professional who frequently enjoys Food and grocery from nearby retail Stores

Positioning

Town and country is the best store for people looking for having fresh and delicious grocery and food at locations nearer to them

SWOT Analysis

Strengths

1.  Affordable prices for all the products
2.  Good variety of breads, cakes and donuts
3.  Good service to all the customers from all the employees
4.  Fresh and quality food, unique Deli offerings

5. Take customized orders as per the customers requirements

Weaknesses

1.  Limited variety in food and Very less number of stores
2. Concentrated only in few areas in US
3. Loses out opportunities due to no online service

Opportunities

1. Increase product mix and variety to attract more customers
2. Increase number of stores in city and also in other parts of US
3. Focus on its online presence, increase online promotion and sale

Threats

1. Many local stores opening up with similar offerings
2. Increase in supplier and buyer power in due course, leading to decrease in sales
3. Big retailers also concentrating on fresh food market with low prices and better ambience and service

Competition

Competitors

1. El Solto Grocery
2. Wiseway food Inc
3. Al’s Supermarket


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