Vallarta Supermarkets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 638
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SWOT Analysis of Vallarta Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vallarta Supermarkets

Parent Company

Vallarta supermarkets Inc

Category

Supermarket, grocery, Food

Sector

Retail store

Tagline/ Slogan

Isu tienda latina por excelencia !

USP

Splendid collection of Mexican Products

STP

Segment

People buying grocery , and daily requirement stuff from supermarkets

Target Group

Middle class professionals who like to buy products with more Mexican touch and taste

Positioning

For the People in US who like and want to explore products not with typical American flavor at affordable prices

SWOT Analysis

Strengths

1. Stores have Fantastic Interior décor, big size and are very clean
2. Very well stocked and reasonable prices
3. Good Mexican atmosphere and taste, which differentiates it from the other stores
4. Very well managed and friendly service

5. Good Promotional strategies to attract customers

Weaknesses

1. Still a local store, Failed to expand on its gained popularity
2. Too Focused to Mexican/Latino customers, lose out on many other customers
3. Positioned itself as non Anglo American supermarket
4. Not good bargaining power with suppliers and distributors

Opportunities

1. If it decides to go big, it will be easy as it has gained a very good name overall
2. Expand in other states of US
3. Target more customers through online campaigns and sales

Threats

1. Changing buying power and taste of people overall, people like to buy food which is easily available everywhere
2. Big retailers also started to provide different variety, style, taste of products to attract more customers
3. Tough competition from various online retailers

Competition

Competitors

1. Safeway
2. Fred Meyer
3. Alberston’s



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