Westborn Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 563
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SWOT Analysis of Westborn Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Westborn Market

Parent Company

Westborn Market

Category

Grocery, Fruits, Deli

Sector

Retail Stores

Tagline/ Slogan

-

USP

Best in quality fruits and Deli

STP

Segment

People buying grocery, fruits and Deli from retail stores

Target Group

Upper middle class professionals buying fruits and grocery from retail stores

Positioning

Westborn Market brings for you the best quality fruits, grocery and Deli at stores near you

SWOT Analysis

Strengths

1.  Wide and good selection of products
2.  Quality fresh products, stores cleans and attractive
3.  Good management staff, customer friendly
4.  Good promotional campaigns, online presence and online sales

5. Regionally a prominent brand with a good service and customer focus

Weaknesses

1. Smaller brand in terms of reach and revenue compared to big players

2. Some products very highly priced
3. Stores too concentrated in some areas only

Opportunities

1.  Expand in other areas and states
2. Work on providing better and easy shopping experience to customers
3. Work closely with suppliers and manage prices well

Threats

1. Growing Local small retailers providing similar services
2. Big retailers like krogers entering similar markets and having low prices
3. Increase in the number of online retailers

Competition

Competitors

1. Hillers
2. Kroger
3. Meijer


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