Wesselman’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 472
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SWOT Analysis of Wesselman’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wesselman’s

Parent Company

Wesselman’s

Category

Grocery

Sector

Retail

Tagline/ Slogan

The hometown friendly people

USP

The neighborhood grocery stores which offer you fair prices

STP

Segment

Middle/Upper Middle class people

Target Group

Middle/Upper Middle class people

Positioning

The neighborhood grocery stores which offer you fair prices

SWOT Analysis

Strengths

1.  It operates around 8 stores in the Evansville and Mt. Veron area
2.  Variety of coupons and discounts offered at the store and special day prices
3. Everyday low price is practiced at the store

4.  Strong range of private labels

Weaknesses

1.  Present only in a small area
2. They do not have online platform to make the order
3.  Stores are comparatively smaller than other multinational stores

Opportunities

1. They have an opportunity to increase their geographic coverage

2.  They can come up with an online order platform

3.  They can expand their private label ranges which offer them more margins

Threats

1.  The big multinational players can offer products at lower prices because of their volumes and it can affect the profitability of Wesselman’s
2. Increasing competition in the industry

3. People will see it as a local store and will visit multinationals for larger purchases

Competition

Competitors

1. Walmart

2. ALDI
3. Wegman’s Foods



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