Yoke’s Fresh Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 823
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SWOT Analysis of Yoke’s Fresh Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yoke’s Fresh Market

Parent Company

Employee Owned

Category

Grocery

Sector

Retail

Tagline/ Slogan

-

USP

The neighborhood grocery stores selling local products

STP

Segment

Middle/Upper Middle class people

Target Group

Middle/Upper Middle class people

Positioning

The neighborhood grocery stores selling local products

SWOT Analysis

Strengths

1.  It operates around 10+ stores in the Washington Spokane area
2.  Discount pricing and weekly special offers
3. Fresh and locally produced food items are mainly sold

4.  Strong range of private labels

Weaknesses

1.  Present only in a small area
2. They do not have online platform to make the order
3.  Stores are comparatively smaller than other multinational stores

Opportunities

1. They have an opportunity to increase their geographic coverage

2.  They can come up with an online order platform

3.  They can expand their private label ranges which offer them more margins

Threats

1.  The issues like difficulty in paying with credit and debit cards have caused reduction in consumer satisfaction
2. Increasing competition in the industry

3. People will see it as a local store and will visit multinationals for larger purchases

Competition

Competitors

1. Walmart

2. ALDI
3. Wegman’s Foods



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