Sprouts Farmers Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2345
Advertisements

SWOT Analysis of Sprouts Farmers Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sprouts Farmers Market

Parent Company

Apollo Global Management

Category

Convenience Store

Sector

Grocery store

Tagline/ Slogan

Farmer’s market

USP

Smaller than supermarkets these stores focus more on fresh, healthy food and vitamins or supplements

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

Smaller than supermarkets these stores focus more on fresh, healthy food and vitamins or supplements

SWOT Analysis

Strengths

1. Smaller than supermarkets these stores focus more on fresh, healthy food and vitamins or supplements
2. Offers wide range of fresh food in 150 stores across USA offering wide network and reach.
3. It offers employment to more than 7000 people making it one of the top employers in the area, creating huge brand value.
4. Also offers additional attractive services to the customers like  weekly, monthly deals, online coupons, shopping lists, recipes, specials etc.

Weaknesses

1. The range of food offered is limited compared to other supermarkets which limit the options available to consumers.
2.Brand awareness is restricted.
2.The prices of items are higher than supermarkets and grocery stores which might limit the target group.

Opportunities

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range and reach to people by opening up more flagship stores.

Threats

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Competition

Competitors

1) The Kroger Co.
2) Whole Foods Market Inc.
3) Trader Joe’s Company



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: