Tomah Cash Mercantile SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 583
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SWOT Analysis of Tomah Cash Mercantile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tomah Cash Mercantile

Parent Company

Tomah Cash Mercantile

Category

Retail Store

Sector

Department store – apparel, furniture

Tagline/ Slogan

-

USP

Tomah is Wisconsin’s largest and oldest department store for furniture and apparel.

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

Tomah is Wisconsin’s largest and oldest department store for furniture and apparel.

SWOT Analysis

Strengths

1.Tomah is Wisconsin’s largest and oldest department store for furniture and apparel since 1900.
2. Offers wide range of items including apparel, furniture and gift items.
3. Also offers additional attractive services to the customers like seasonal sales and discounts, furniture, home décor, collectibles, gifts, men, women, children clothing and formal attires etc.

Weaknesses

1. The range of items offered is limited compared to other supermarkets since it also offers floral and cooking classes which limit the options available to consumers.
2.Brand awareness is restricted to the Wisconsin area.
2.The prices of items are higher than other department stores which might limit the target group.

Opportunities

1. More young professionals living away from home and working long hours. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g
3. Expand network, wider product range  and reach to people by opening up more flagship stores outside the Wisconsin area.

Threats

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Competition

Competitors

1. Walmart
2. Tesco



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