Fairway Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 852
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SWOT Analysis of Fairway Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fairway Market

Parent Company

Fairway Market

Category

Retail and Food

Sector

Grocery

Tagline/ Slogan

Like no other market

USP

Premium quality

STP

Segment

Retail and grocery market

Target Group

Urban, higher income group

Positioning

High quality premium products

SWOT Analysis

Strengths

1. It is the one of the biggest food retailers in U.S with 14 million customers per year

2.Has strong local connection with the local people by organising regular food donation  and Check-Out Hunger fundraising initiatives

3.Has strong relation with government through environmental compliance and received the government’s ENERGY STAR CHP Award by the U.S. government for its energy conservation efforts

4. High quality produce that gives customer satisfaction

5.Strong supplier relationship management though providing various benefits to local farmers and fishermen

5.Centrally located that gives it a lot of business

Weaknesses

1.High prices reduce the customer base to only premium customers

2.Intense competition means low market share

Opportunities

1.Can expand their online ordering facility and include home delivery to it to attract the urban young working class

2.Increase the number of stores

3. More customer loyalty programs to attract more customers

Threats

1.The global trend of value for money might hit its business as the products are sold at a premium

2.Increasing food safety norms

3. Increasing competition can affect market share

Competition

Competitors

1.Trader Joe's

2.WholeFoods

3.Walmart



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