Hy-Vee SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1373
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SWOT Analysis of Hy-Vee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hy-Vee

Parent Company

Hy-Vee Inc.

Category

Food and Retail

Sector

Grocery

Tagline/ Slogan

Where there's a helpful smile in every aisle

USP

In house health and nutrition consulting

STP

Segment

Health conscious customers

Target Group

Urban, Young, working, health conscious and sporty individuals

Positioning

Healthy nutritious food

SWOT Analysis

Strengths

1.It is the in the top 25 supermarket chains privately owned companies in the United States

2. Has a huge employee strength of over 60,000 and is the largest employer in the state of Iowa

3.Huge wide spread network of 230+ stores in Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota, Minnesota and Wisconsin

4. Health proposition to Customers by providing information on diet, nutrition and wellness. Has consulting service of in-store dieticians and chefs, conducts wellness programs for employees and customers and uses the NuVal Nutritional Scoring System

5.Social presence though programs like providing spousal benefits to gay couples

6.Excellent customer relationship management through benefits like Hy-Vee Fuel Saver program

6. Excellent marketing and brand awareness creation through sponsoring sporting events like Hy-Vee Triathlon, Hy-Vee Heroes Game, Big Four Classic along with University event sponsorships like Drake Relays at Drake University

7.Well trained employees and good customer service and 24 hrs service and one stop shop for a plethora of items

Weaknesses

1.Some customers feel that it is overpriced

2. High competition means low market share growth

Opportunities

1.Expand its online portal and include home delivery system with ease

2.Expand into other cities and abroad as well

3. Tie-ups with other brands and acquisition of smaller players

Threats

1.Being costly its products are hit easily by recession and income fluctuations

2.Increasing food safety norms and standards to be met is increasing operating costs

Competition

Competitors

1.A&P

2.Wegmans

3.Winco

4.Kroger

5. Walmart

6.Fareway Stores



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