King Kullen SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 680
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SWOT Analysis of King Kullen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

King Kullen

Parent Company

King Kullen Grocery Co

Category

Food Retail

Sector

Grocery

Tagline/ Slogan

America’s First Supermarket

USP

Oldest shop offering best quality

STP

Segment

Upmarket customers

Target Group

High income group and

Positioning

Oldest Supermarket known for quality

SWOT Analysis

Strengths

1. Recognized as America’s First Supermarket recognized by the Smithsonian Institute

2. Ranked as among the Top North American Food Retailers by Supermarket News ranked

3.Excellent Employee relation scheme though provision of employee insurance, vacations and pay raises from as early as the late 1930′s

4.Excellent Brand value and recognition in Long Island due to quality operations for 3 generations

5.24 hour service is an added advantage

Weaknesses

1.Presence only in Long Island, not widespread network of stores

2.Expensive than other nearby stores

3.Brand recognition low as compared to other players

Opportunities

1.Expand to other regions of North America and use its First supermarket slogan to capture initial interest
2.Improve on customer relationship programs and train staff better to create better shopping experience

Threats

1.Price competition and evolution of many more low priced grocery stores nearby

2.Global Recession and economic fluctuations

Competition

Competitors

1.Foodtown

2.Stop and Shop

3.Key Food

4.Waldbaums



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