Market of Choice SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 520
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SWOT Analysis of Market of Choice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Market of Choice

Parent Company

Market of Choice, Inc., Founded by Richard Wright Sr

Category

Food and Retail

Sector

Grocery

Tagline/ Slogan

Food for the way you live

USP

Earth Friendly

STP

Segment

Food and retail grocery stores

Target Group

Middle income groups

Positioning

Fresh organic produce, earth friendly

SWOT Analysis

Strengths

1.The Register Guard Reader’s Choice Award,2010 for the Best Salad bars in Lane County

2.Won first position as the Best Grocery store and 2nd position as best store for natural food in Lane Country, 2009

3.Positioned itself as an Earth friendly company by in-house solar power production and organic waste decomposition facilities

4.Have a meeting room that they rent out increasing sales of produce post meetings

Weaknesses

1.Customer service not as developed and proficient as big players

2.Costly and prices are not consistent with the price tags displayed

Opportunities

1.Can expand to other cities through more stores
2.The organic earth friendly positioning can be used to gain recognition and tie ups with government and other organisations. It can sell their loyalty cards to employees of corporate houses

Threats

1.Recession has decreased sales

2. Increasing competition can affect market share

3. Fluctuating prices and unfavourable market conditions

Competition

Competitors

1.Whole Foods

2.New Seasons

3. Trader Joe's



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