New Seasons Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1124
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SWOT Analysis of New Seasons Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New Seasons Market

Parent Company

New Seasons Market

Category

Food Retail

Sector

Grocery

Tagline/ Slogan

The friendliest Store in town

USP

Support to local communities and customised stores according to locality

STP

Segment

Food and grocery retail stores

Target Group

High income, health conscious customers

Positioning

Local and Fresh

SWOT Analysis

Strengths

1.Positioning as a local neighbourhood store by naming each store after the neighbourhood and having a different ambience and layout depending on the locality

2. Customer relationship management by showing commitment to the community by giving 10% of after-tax profits to various organizations through grants and donations

3. Excellent supplier relationship through programs like ‘Home Grown’ where local farms, ranches and other small businesses are supported.

4.3000 highly motivated and enthusiastic employees

5.Have a huge collection of Gluten-free products that makes it a ideal location for health conscious customers

Weaknesses

1.Store Layout is not great and is confusing for customers in locating the things they want to buy

2. Store locations are in areas where the local people cannot afford the costly food they serve

Opportunities

1.Increase its online portal’s facilities and delivery system
2.Expand into more urban areas where its costly produce can be easily purchased by local people as well

Threats

1.Increasing food safety norms and standards to be followed is increasing the cost of products

2. Increasing competition would affect market share

3. Economic recession and financial fluctuations can affect operations

Competition

Competitors

1.Trader Joe's

2.Whole Foods

3.Safeway's

4.QFC

5.Fred Meyer



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